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Wear It Leave It

A personal project to plan, direct and work with dancers to produce a creative campaign for a fashion brand.

A creative campaign for GAP that champions self expression through the medium of dance. It highlights the positive effect a simple item can have on the buyer's emotions. It is not purely about selling clothes, but how the items are used as an aid to exploring your true self. The items take you on a journey and share the experience with you.

Wear It Leave It
The idea that a piece of clothing's purpose is to be with you until you dance it off