SIGN 3.jpg

A Whole New Zoo

Aim
Re-design the signs at Edinburgh Zoo to demonstrate both a '21st century perspective' and a message of conservation over captivity. 

Outcome
Design the signs for the animals. Turn the signs around to face the enclosed animal and display simplified information about the type of human that would visit them.

This installation would take place over one launch evening
for maximum impact before being replaced with a
more informative and practical signage system
appropriate for the zoo's yearly 600,00 visitors.

For context, the installations concludes with an explanation.

You have experienced an installation aiming to make us
question our role in the animal kingdom and the way we
treat and care for our fellow animals. If you feel this
experience has changed your perspective...
Support Zoos, Support animals.